For over 10 years, we’ve had our finger on the pulse of optimization trends and have seen best practices come and go. By following this evolving climate and combining research and analysis with proprietary, hand-built tools we implement a multi-faceted approach to your digital marketing mix that extends far beyond keywords and initial optimization.
When we’re in control of your Digital Marketing (DM) campaign our first step is digging deep into your, and your competitors, online markets, sales funnels and click through rates in order to unearth both long and short-term strategies that will leave your competition clamoring to catch up. Gravitate DM relies on raw numbers and the data produced through extensive research and our somewhat nerdy obsession with quantitative data. This all-encompassing approach leaves you with actionable reports and strategies that we’ll implement at precise times in order to exceed your digital marketing goals.
Want to outperform your competition? You had better know how they’re succeeding and failing so you can capitalize on both their strengths and weaknesses. Gravitate DM knows your competition inside and out and creates long-term actionable game plans that will easily bury your adversaries.
While an intricate slice of DM pie and an important first step to online success, search engine optimization (SEO) has shifted in the past years from the pinnacle of focus to a cog in the DM campaign machine. Naturally, we tackle the basics to ensure pages are being indexed and crawled efficiently through tactful optimization, ongoing content creation, and consistent link building — which are all delivered on a monthly basis.
Just stating “content is king” isn’t enough anymore. Original, fresh, focused and relatable content is the key to ranking higher. Creating resources that are more authoritative and relevant to both users and search engines is crucial. We tackle this by producing consistent updates to blogs and site resource pages, such as company news or landing pages.
Here’s where we geek-out a little and strategize with you about click-through rates, A/B - multivariate testing, and effective design that draws attention on calls-to-action. All this means that we will never rest when it comes to improving and optimizing your site, which in the end equates to more leads and more sales.
While we’re advocates of organic optimization, we understand some companies require immediate results. In these situations we use tactics that involve pay-per-click, Google Adwords, press releases, and even paid directory listings to quickly attract new business and bring in sales quickly.
Engaging with your customers through social media tools can produce staggering results when it comes to promoting your brand and improving rankings. Today’s users expect more of a conversation than an anonymous figurehead so Gravitate develops strategies in your DM campaign to target and connect with the most influential users in your industry to maximize your community engagement and influence on current, and potential, clients.